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Volume 14, Issue 10 | October 2016 |
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Drivers—see walkers? Let them cross!
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With area roads getting crowded with more cars, drivers need another reminder to be courteous to other road users. That reminder is the “Every Intersection is a Crosswalk” campaign launched earlier this year by the Oregon Department of Transportation.
Like its “Be Safe, Be Seen” campaign to get cyclists and walkers to wear reflective clothing at night, the aim of the crosswalk campaign is safety. ODOT, in coordination with TriMet and counties, looked at crash data and decided they needed to change drivers’ perception about right-of-way, said Shelley Oylear, Bicycle and Pedestrian Coordinator for Washington County. Pedestrians make up about 16% of all fatalities on Oregon roads. From 2004 through 2013, 501 pedestrians were killed in Oregon, according to OregonWalks.org. In Washington County, 51 of 236 traffic fatalities in that period were pedestrians, about 21.6%!
In Cedar Mill, walkers are especially vulnerable because many roads not only have no or few sidewalks, but they have unmarked crosswalks and lots of commuting traffic. In addition, the start of school means more children are walking to and from school or bus stops.
The campaign aims to educate with a gentle, but firm touch. A 30-second video shows Sasquatch fearful of crossing the road until a kindly woman explains the law to him. The two walk arm-in-arm after safely crossing the street.
The campaign includes education for walkers, bicyclists and others non-drivers, too. To indicate they want to cross, people need to extend something—an arm, foot, wheelchair, cane, or crutch. Cyclists can put their front wheel out.
“We’re trying to change the culture,” said Oylear. “We wanted to get the message out in a positive way for people to look out for one another, be courteous.”
Yard signs sporting walkers, including Sasquatch, and bumper stickers are available to remind your neighborhood walkers and drivers. Contact Sarah Owens, Traffic Engineering Associate, at sarah_owens@co.washington.or.us or 503-846-7950.
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Published monthly by Pioneer Marketing & Design
Publisher/Editor:Virginia Bruce
info@cedarmillnews.com
PO Box 91061
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© 2016